Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how IV League ("we," "us," "our," or "Company") collects, uses, and protects your information when you visit ivleague.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily submit forms or contact us
- Technical Information: IP address, browser type, device information, and operating system
- Cookies and Tracking Technologies: Unique identifiers stored on your device to enhance your experience
- Usage Data: Pages visited, time spent on site, links clicked, and referring websites
- Affiliate Data: Tracking identifiers to monitor referral activity and affiliate commissions
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculation
- Site improvement and user experience optimization
- Responding to your enquiries and requests
- Compliance with legal and regulatory obligations
- Fraud prevention and security
- Marketing and promotional communications (with your consent)
Cookie Policy
Our Website uses cookies to improve functionality and track user behaviour. We use:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Google Analytics and similar services to understand user behaviour
- Affiliate Tracking Cookies: To identify referrals and track commissions from partner casinos
- Marketing Cookies: To deliver targeted advertising and retargeting campaigns
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to external websites, including partner casinos and gambling operators (such as Betway sister sites). We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing their individual privacy policies before providing any personal information. Third-party operators may collect data independently of our site.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- Personal contact information is retained for 3 years following last interaction
- Analytics and usage data are retained for 26 months
- Affiliate tracking data is retained for 7 years for accounting and tax purposes
- Cookies expire based on their type (session cookies are deleted upon browser closure; persistent cookies may last up to 2 years)
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: ivleague.co.uk
We will respond to all requests within 30 days in accordance with applicable data protection legislation.
Note: Gambling can be harmful. If you or someone you know struggles with gambling, please seek support from GamCare or Gamblers Anonymous.